About
Work of Derek Boateng. Independent brand creative director / brand consultant & designer. Previously ACD at Wise. Now helping startups and upstarts bring their brands into the real world.
I collaborate with new businesses to strategically get clear on how they should look and feel. Helping them communicate their brand in a way that gets them noticed, trusted and talked about. With over 15 years experience I can help your business in many different ways by:
Defining a bold creative vision
Creating a visual identity that gets noticed
Evolving your current brand Look and feel
Reach out:
Associate Creative Director at Wise (was known as TransferWise )
April 2015 - March 2022
Joined as a freelancer then built a brand team who were responsible for the look and feel of the Wise across product, marketing and social channels. This meant creating and overseeing the brand system which consists of, typography, illustration, motion, colour, iconography, photography and a graphic system. These components have become an integral part of Wise as a way to drive growth by being memorable and building brand personality.
Lead the Brand and Creative design team then the Brand Systems team who focus on brand evolution and delivering campaigns.
Senior freelance designer – Various
June 2013 - April 2015
Burberry, Eight Inc, Weir + Wong, Intergrate, Stinkdigital, Start JG and TransferWise on projects ranging from Mobile design, Web design and large scale interactive installations.
Senior designer – AllofUs
August 2005 - December 2009
Clients included Cravendale, Diesel, Becks, Lurpak, Asics, UNICEF, Sega, BRIT Awards, and Sony Playstation I worked on a wide range of work from campaign websites to interactive digital installations and print material.