Studio XVI is a nimble design practice run by Designer & Creative Director Derek Boateng. My focus is creating brand identities and systems that drive business goals startups and upstarts. Bringing founders ideas into the real world. Simple ideas, applied tastefully.

Case studies on request.

Velonetic – The future of insurance

Brought in as a hands-on Creative Director at Bareska to help design concepts, evolve and rollout the visual identity for a Global insurance client. 

Working alongside the super talented teams at Bareska, and their partners, we helped bring the company's vision to life across digital and physical spaces. An incredible journey for all involved. 

Team:
Creative content Producer: Oliver Robin
Content Strategist: Melissa Legarda
Design: Jessie Turner
Motion Design: Chris Luk
Real time motion: Aerol Nastor

22 Ventures

The challenge: Create a visual identity that helps to establishes 22 Ventures as one of the best sports and marketing agency out there.

I teamed up with 22 Ventures to create a cohesive visual identity from scratch. One that can flex across many different touch points. From logo to print application and everything in-between.

Team:
Miguel Sequerra - Founder
Matt Kay - Founder
Hollie Paton Pratt - Executive Assistant

Payable

Create a foundational visual identity for the fintech startup Payable.

Working directly with the Payable founding team, we created a product-first, cohesive, design direction for the brand.

We identified where Payable could stand out and created a flexible design system that would separate Payable from its competitors as they build and launch their MVP product.

A few weeks after launch Payable raised $6 Million in seed capital.

Team:
Daniel Yubi - Founder

Wise global rebrand

Co-leading the global rebrand of Wise.

Setting the direction of the goals and objectives of the rebranding project after IPO. Creating the brief, interviewing agencies and appointing Ragged Edge as the agency. I was part of the core team who helped set and guide the design direction for the look and feel of Wise which launched in Spring 2023.

Role: Associate Creative Director

Team:
Agency: Ragged Edge
Director of Brand & Creative: Claire Grinton
Senior Design Director: Duncan Lamb
Design Director: Cameron Worboys
Global Creative Lead: Phil Denington

Wise Card

TransferWise was changing name to "Wise". Crucial brand assets had to be updated. This was a great opportunity to update the debit cards.

The brand made physical brought to life. We had 7 weeks to concept and ship an updated design for the cards. I lead a team on designers, guiding stakeholders and collaborating with manufacturers.

Role: Associate Creative Director

Team:
Chris Martin - Senior Designer / Art Director
Nancy Butterworth - Senior Illustrator
Sarah Houghton -Midweight brand designer

Wise Explainers

Challenge; Educate the viewer that Wise is more than Money Transfer, and convert them to our Multi Currency Account (MCA). Explain the Wise proposition in an emotional, fun way which highlights our personality while selling the functional benefits.

Role: Creative Direction / Art Direction / Team lead

Team:
Animade Studio
Phil Denington- Global Creative Lead
Agata Pospiech - Illustration lead
Steph Martin - Illustrator
Colby Brin - Copywriter

Borderless Explainers

Challenge; A brave way to explain a new, unique product. How can we communicate a groundbreaking product in an interesting way?

Role:
Creative/Art Direction / Team lead

Team:
Feed me light
Duncan Lamb - VP Design

Services:

  • Creative Direction

  • Art Direction

  • Brand Identity Design

  • Brand communications

  • Packaging Design

  • Digital design

  • Photography Direction

  • Print design

  • Conceptual web design

  • Interiors